How BetterBeer.com Helps
Draught Quality Assessments
Why do you need monthly checks if you have a draught service company?
- Draught Service companies clean and service lines (we do not).
- They are reactive, meaning that they fix broken equipment when it breaks.
- They don't proactively check your system to find potential issues BEFORE they happen.
- They don't check temperatures, date codes, proper rotation, beer glass cleanliness, or signs that your staff are doing what they should do.
- And they certainly don't tell you that they missed a thing or two when cleaning your system.
This is where we help you where others can't.
What do we check?
- Line cleaning frequency and quality.
- Date codes on kegs to ensure proper rotation and freshness.
- Temperatures of walk-in and beer from the tap from each trunk line.
- Over twenty quality checks per line.
- Condition of the towers, lines, couplers, faucets, and FOBs.
- Plus much more
Dirty Beer Glasses
The biggest issue in the industry. They cause:
- lower re-order rates,
- flat-looking pints,
- over-pours,
- returned/comped pints.
Use our Beer Glass Cleaning Kit once per week to supplement your current glass cleaning.
In only 20 minutes per week, you can make a massive improvement in your draught quality.
Here is a video on how to tell if your glasses are clean, what causes them to be dirty, and how to fix it.
Draught Quality Training
Online, trackable, and informative.
Two levels of courses: Serve Better Beer for anyone who handles anything draught related.
- How the system works – what are regulators, couplers, faucets, and FOBs.
- Proper storage and receiving of kegs – which kegs should you store upside down?
- How to change a keg without getting a beer shower.
- Proper pour – You’ve told them to put a head on the beer, but we tell them why.
- Beer clean glasses – when your staff understand what Beer Clean Glasses are, you make more money.
- Branded glasses – yup, they’re a pain, but they also make your life much easier, and you make more by using them.
- Using FOBs – not knowing how to use a FOB properly will waste $6 of beer at EVERY keg change.
- Troubleshooting – the system only breaks down on busy nights it seems. Wouldn’t it be great if you could solve some problems on your own and get back to selling pints?
- And…how to sell more beer.
Advancing Better Beer for Keyholders/Managers. More technical with a greater focus on troubleshooting.
- Beer gas - cylinders vs blender.
- Understanding Line cleaning - what should be done each month.
- Glass rinsers - how they work
- Jumping kegs - why you shouldn't.
- Line Chillers - how to troubleshoot warm beer.
- Trunk lines - often neglected.
- Plus much more...
Both courses are about 70 min each.
Beer Line Cleaning Tracking
Most operators can't say for certain when their draught lines were cleaned last. Our online draught line cleaning tracking program, Tap Trackers, will help you ensure your lines are being cleaned when they should be.
Know when your lines were last cleaned, which type of clean (there are two types), and who cleaned them.
Client Survey - Real Dollar Impact
Report increased profitability.
Average annual savings reported.
Highest single client savings.
said they were significantly more profitable.
Higher Profit Margins
23% report increased margins
Increased Sales
16% see draught sales growth
Kit & Courses
$675
- Beer Glass Cleaning KitHelping improve quality profitability and sales.
- Deep Dive Assessment
- Better Beer Assessments
- Line Cleaning Tracking
- Use of the Better Beer Certification Seal
+ Deep Dive
$840
- Beer Glass Cleaning KitHelping improve quality profitability and sales.
- Additional Better Beer Assessments
- Line Cleaning Tracking
- Use of the Better Beer Certification Seal
Quarterly
$1,335
- Beer Glass Cleaning KitHelping improve quality profitability and sales.
- >Use of the Better Beer Certification Seal
Assessments are not available in all parts of Canada.
Better Beer Certification requires the purchase of additional assessments and is activated only after three consecutive Draught Quality Scores of 85% or higher.
Which Program Is Right For You?
Five options can feel like a lot, so let me simplify it.
Every program includes the Beer Glass Cleaning Kit and unlimited training for your entire staff. The question is how much ongoing expert assessment your operation needs.
Kit & Courses ($675) is your starting point if you want the tools and training to raise your own standards without us physically coming in. You get everything you need to understand your system and fix the most common problems yourself. Good fit for operators who are already reasonably dialled in and just need the right foundation.
Deep Dive ($840) is the right call if you want expert eyes on your operation before you decide how much ongoing support you need. We come in once, do a comprehensive assessment of your entire draught system from keg to glass, and hand you a detailed report showing exactly where you're losing money and what to fix. Most operators discover multiple issues they didn't know existed.
Quarterly ($1,335) is our most popular program, and it's easy to see why. You get the Deep Dive to start, then three follow-up assessments through the year, one per quarter. That ongoing accountability is what makes the difference between operators who see lasting improvement and those who slip back into old habits. Line Cleaning Tracking is included.
Bi-Monthly ($1,665) means we're in five times after your initial Deep Dive, roughly every two months. At this frequency, problems get caught and corrected before they cost you. This level works well for higher-volume operations or locations where quality has been a persistent challenge.
Monthly ($2,655) is our most comprehensive program. After the Deep Dive, we're in every single month. You get the closest thing to having a draught quality manager on your team without putting someone on payroll. If draught is a big part of your revenue, the ROI here is straightforward.
Not sure where to start? Book a 20-minute call. Tell me about your operation and I'll give you an honest recommendation.
These Are Some Of Canada's Biggest Restaurant Groups.
They Had The Same Problems You Do.
Here's What Changed When They Hired Better Beer.
Scott Newnham - Firkin Pubs
Scott gets 10 calls a day from people telling him they can save him money. Find out how Better Beer has been helping him save money since 2010.
Cindy Simpson - Duke Pubs
Better Beer clients since 2009. Find out why Duke Pubs rely on Better Beer to help them manage their beer - and they sell a lot of it!
Justin Howard - Royal Oak
Justin lets us in on a secret. Watch to the end - he told us we could include it.
Cory Luedtke - Boston Pizza
Cory owns four Boston Pizzas. Hear how Better Beer has helped him increase his draught beer sales mix.
Sam McCaffery - Sir Corp
What would you say to someone who was on the fence about the Better Beer Program?
When I was a GM, my draught spillage was 10% on a good week. Nobody could help me fix it. The service tech would shrug and say "it's just the way your system is designed, Steve."
I remember busy Friday nights when our system would crash and we'd have to 86 draught for the rest of the night. My staff looked to me to fix it because I was the GM and I should know how. But I didn't. I felt embarrassed, angry, and wanted to quit.
After I left the restaurant business, I got obsessed with figuring out draught systems. In 2005, I started a draught service company. I ran it for six years, serviced many of Ontario's best-known chains and independents each month, and eventually sold it to a competitor.
That's why I started Better Beer in 2009. Because I'd seen the problem from every angle—as a frustrated GM, as a service company owner, and as someone who knew exactly how many bars were struggling with the same issues I'd faced.
Book a 20-minute demo with me. We'll talk about your system, your challenges, and how much money you're losing. I'll customize a Better Beer package specifically for your situation. No pressure, just an honest conversation about whether we're a fit.
