Understanding Sell-by Dates
Watch the video, download the spreadsheet in the format of your choice below, then use the Better Beer Shelf Life List to determine your situation.
Open Sheet. File > Make A Copy
Then Click Shelf Life List to see a list of popular brands date code system and shelf life.
Bookmark the page as we update it often.
Three important things to note:
1. Work with your brewery distributor or sales reps to discuss possible keg return options.
2. Brewery recommended shelf life assumes that kegs are kept cold (<38F) at all times. Warm kegs will expire much faster.
3. Build an order list for when you reopen based on your situation. You may need to postpone pouring some brands due to cash flow challenges when the order is placed. Use your sales mix report to order brands that sell, postponing other brands which aren't as popular.
Questions or comments, please call me directly, Steve Riley (905) 424-4724 or steve@BetterBeer.com
When I was a GM, my draught spillage was 10% on a good week. Nobody could help me fix it. The service tech would shrug and say "it's just the way your system is designed, Steve."
I remember busy Friday nights when our system would crash and we'd have to 86 draught for the rest of the night. My staff looked to me to fix it because I was the GM and I should know how. But I didn't. I felt embarrassed, angry, and wanted to quit.
After I left the restaurant business, I got obsessed with figuring out draught systems. In 2005, I started a draught service company. I ran it for six years, serviced many of Ontario's best-known chains and independents each month, and eventually sold it to a competitor.
That's why I started Better Beer in 2009. Because I'd seen the problem from every angle—as a frustrated GM, as a service company owner, and as someone who knew exactly how many bars were struggling with the same issues I'd faced.
Book a 20-minute demo with me. We'll talk about your system, your challenges, and how much money you're losing. I'll customize a Better Beer package specifically for your situation. No pressure, just an honest conversation about whether we're a fit.
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