Increase Taproom & Growler Sales
Turn $40 into $300
If you fill customer’s growlers, this is for you…
PROBLEM: You know that those growlers aren’t always as clean as they should be. Your beer in a dirty growler is BAD for everyone.
SOLUTION: Sell a $2 Brewery Quality Growler Cleaning to the folks who bring in a growler to be filled. This $2 gets them a brewery quality cleaning and a sample (or two) of a new beer that you now have on tap while they wait 10 minutes for the clean.
1) You turn 25 cents (your cost per tablet) into $2. AND…80% of the time you sell a second growler. What’s your cost on that? $2? $2.25 of cost into $8 margin, 80% of the time.
2) They spend an extra 10 minutes in your tap room.
3) Customer tries a new beer you have on tap that they may not have tried before.
4) You know they will post on social media about it. Yes, they will. #YourBrewery
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