Pick One Draught Service Company

Pick one draught service company and settle downIt’s time to settle down. No more playing the field. It’s time to pick that special one that you will build a relationship with based on trust, mutual respect, and clear communication. Yes…it’s time to pick one draught service company.

The chances are that you have several draught technicians coming in to clean your beer taps and maintain your beer lines. Most of the microbrewers clean their lines as a value added service. (Note: it is illegal in some areas for brewers to clean their lines – silly law, I know. You need to know what the laws are; I’m not responsible for you if you break the law!)

The problem with many people cleaning your beer lines:

There is no one point of responsibility.  If something breaks, they all point the finger at each other.  Also, technicians have their way of doing things.  In several markets, I can tell you who cleans your lines just by looking at them.

Most professional line cleaning companies charge $10 per line as long as you have at least eight lines for them to clean.  Pick one professional company to clean all of your lines, micros included.  (What a good line cleaning company looks like.)

So here’s what you do….

Tell the micro brewery that you would prefer to use your line cleaner to clean their line. He does a great job and you trust him. It will be done consistently, promptly, and he will be able to troubleshoot any problems you may encounter.  But…you want $150 per year from them instead of their cleaner coming in.

What nobody will tell you:


Most brewers who clean their lines don’t want to be in the line cleaning business.

They make money selling and delivering beer, not cleaning lines.  It costs about $60k a year to put a guy in a truck and have him drive around town cleaning lines. If he works the typical 250 days a year (50 weeks x 5 days), he costs the brewery $240 per day or $30 per hour. Assuming travel time plus line cleaning time, let’s say he can clean six accounts per day, so $40 per account.

It costs them $480 each year to send their guy in every month to clean their lines in your bar. You just saved them $330 per year.  If you pour two lines of theirs, ask for $300. They still saved $180.  It isn’t until you get to four lines where it makes more sense for them to come in, but at four lines, it can take longer to clean the lines, so the savings may still be there.  If they’re not sold, tell them that they can come in and inspect their lines anytime they want.

We have several clients who have done this and it has worked out very, very well for them.  Their draught system is more efficient, beer lines and taps are cleaner, and their monthly audit scores are higher.

Consolidate your line cleaning into one draught service company. Your beer taps and draught lines will be cleaner and your brewery partners will thank you.

If you need suggestions on who to call for a draught service company, send us a note and we’ll suggest a few for you.