Understanding Sell-by Dates

The longer these closures go on, the less beer you’ll have to sell when you re-open.

Ask yourself - Will the kegs in your walk-in still be considered fresh in 15, 30, 45, and 60 days from now?

Chances are, you don’t know.

We’ve just launched our Calculating Keg Sell-by spreadsheet that will help you understand where your kegs are in terms of freshness and if you can serve them in the future - especially when you re-open.

Invest 30 minutes to do a quick inventory now so you’ll know where you stand when you get the green light.

Oh, and it makes a great order sheet for when you place that first keg order.

Yes, it’s free to download and you can call us anytime with questions or comments.

We are here to help. Steve - (888) 811-2337

Cheers to Better Beers.

  1. Watch the video
  2. Sign up for FREE to get instant access to the spreadsheet and the list of shelf life for major brands.
  3. Do a quick inventory of your kegs and know if you'll be able to sell them when you re-open.
Fill out the form and instantly get:
- the spreadsheet
- our list of keg shelf life for major brewers
- updates to the sheet as they are released
- a free copy of our reopening guide "The Bar Is Open!" when it is completed.
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Calculating Keg Sell-by Dates
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I've Been Exactly Where You Are Right Now

When I was a GM, my draught spillage was 10% on a good week. Nobody could help me fix it. The service tech would shrug and say "it's just the way your system is designed, Steve."

I remember busy Friday nights when our system would crash and we'd have to 86 draught for the rest of the night. My staff looked to me to fix it because I was the GM and I should know how. But I didn't. I felt embarrassed, angry, and wanted to quit.

After I left the restaurant business, I got obsessed with figuring out draught systems. In 2005, I started a draught service company. I ran it for six years, serviced many of Ontario's best-known chains and independents each month, and eventually sold it to a competitor.

That's why I started Better Beer in 2009. Because I'd seen the problem from every angle—as a frustrated GM, as a service company owner, and as someone who knew exactly how many bars were struggling with the same issues I'd faced.

Book a 20-minute demo with me. We'll talk about your system, your challenges, and how much money you're losing. I'll customize a Better Beer package specifically for your situation. No pressure, just an honest conversation about whether we're a fit.

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Steve Riley
Founder, Better Beer
Let's Connect


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