Draught Training Seminar – For industry

Want to make more money? Simple - decrease spillage and increase sales.

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You train your staff on your menu, wine, POS system, Policies and Procedures, and Health and Safety.

What about draught? It usually represents 90% of beer sales, which represents 70% of bar sales, which usually represents 35% of total sales. For every $1 million you sell, $220,500 of that will be draught beer - 22% of sales. You MUST train your staff on the item that is a quarter of your total sales.

"What if I spend money training my staff and they quit?"

"What if you don't and they stay?"

We have done over 1,000 draught training seminars all over North America in the past ten years. From Vancouver, to St. John's, to Miami, to LA and everywhere in between. We've even done draught training on a ship, on a Mountain top, the eighth hole of a golf course, and in the middle of a restaurant build-out. We have done more draught training seminars than anyone else. We know draught beer.

We have trained Brewery Sales Reps, Marketing Directors, Brewery Executives, Retailers, and Distributors. However, our main focus is hospitality front-line staff. We've been there. We speak their language and provide industry relevant, proven techniques that we guarantee will get results.

Our Guarantee:

Every single person who attends our full draught training program will learn at least three techniques they can use to pour better quality draught.

If they don't, we'll waive the seminar fee.

Next Steps:

  1. Download our information sheet. Click on the picture above or here.
  2. Email or call us to ask any questions or for a quote. Contact Us.
  3. Book in the 60 minute seminar to start lowering you spillage, increase your quality, and make more money.
  4. Assemble your staff.

Draught Seminar fees: $595 in the GTA, 795 for the rest of Ontario, 1,700 per day everywhere else