Part three in our series, The Beer Enthusiast. The Beer Enthusiast – Enjoys the occasional macro brand, but it has to be from their premium/craft segment; Rickard’s, Creemore, Keith’s Colour, Moosehead… At the pub they will order these brands on draught if there are no micros on tap, but prefers something new or different. Keeps [...]
Part two in our series of the four types of beer drinkers, The Beer Explorer. The Explorer: Folks who don’t want to drink what their Dad drank. A former “Beer Drinker”, but in the past few years has experimented with some craft style brands and knows the difference between a Coors Light and a Steam [...]
I get asked this more than I care to admit, so I thought I’d write something down. It’s going to be a long one, so get comfy. FULL DISCLOSURE: #1: I do a lot of work for a macro-brewery. My company mission is simple, “Increase draught beer sales volume through quality, education, and certification.” I [...]
