So now that we’ve identified the four types of beer consumers, let’s discuss how to cater to them. Previously, I talked about the correct number of taps you should have. Each of those style line-ups will cater to each type of consumer. If you only have 4 or less taps, you’ll need some bottled micro [...]
There are four different levels of beer consumers: The Drinker The Explorer The Enthusiast The Activist Over the next few days, I will discuss each and then finally reveal how your bar’s draught line-up can cater to each of them and especially the one that most bars neglect. Stay tuned…
Craft beer sales in the US and Canada are where the growth is; not only in sales growth, but volume too. Consumers will still buy their “regular” brand(s), but they also like to enjoy new things as well. Bars & restaurants are a great place to try a new brand; try something different. Two reasons: [...]
I get asked this more than I care to admit, so I thought I’d write something down. It’s going to be a long one, so get comfy. FULL DISCLOSURE: #1: I do a lot of work for a macro-brewery. My company mission is simple, “Increase draught beer sales volume through quality, education, and certification.” I [...]
