So now that we’ve identified the four types of beer consumers, let’s discuss how to cater to them. Previously, I talked about the correct number of taps you should have. Each of those style line-ups will cater to each type of consumer. If you only have 4 or less taps, you’ll need some bottled micro [...]
Part two in our series of the four types of beer drinkers, The Beer Explorer. The Explorer: Folks who don’t want to drink what their Dad drank. A former “Beer Drinker”, but in the past few years has experimented with some craft style brands and knows the difference between a Coors Light and a Steam [...]
