Part three in our series, The Beer Enthusiast. The Beer Enthusiast – Enjoys the occasional macro brand, but it has to be from their premium/craft segment; Rickard’s, Creemore, Keith’s Colour, Moosehead… At the pub they will order these brands on draught if there are no micros on tap, but prefers something new or different. Keeps [...]
There are four different levels of beer consumers: The Drinker The Explorer The Enthusiast The Activist Over the next few days, I will discuss each and then finally reveal how your bar’s draught line-up can cater to each of them and especially the one that most bars neglect. Stay tuned…
I get asked this more than I care to admit, so I thought I’d write something down. It’s going to be a long one, so get comfy. FULL DISCLOSURE: #1: I do a lot of work for a macro-brewery. My company mission is simple, “Increase draught beer sales volume through quality, education, and certification.” I [...]
