Tag Archives: beer sales

The Tell Tale Sign You Have Bad Draught

I can tell the second I walk into your bar if you pour bad draught or not.  It’s easy.  How many of your regulars drink beer from a bottle? You have a nice selection of taps & competitive draught pricing, but your regulars still order bottles.  Your beer sales reps order bottles when they come in.  Guests order [...]

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Canadian draught beer sales 2009

This isn’t pretty. It’s probably not news to some of you either, but it is going to hurt us all. Draught sales are slipping. According to the Brewers Association of Canada and their monthly sales sheets, draught sales as a percentage of total beer sales are sliding. They have only published the industry sales up [...]

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What’s hurting your business more…

…Ontario’s new .o5 Drinking and Driving law, H1N1, or the recession? In speaking with a handful of people over the last month or so, I am quickly coming to the realization that I am not completely sold on the fact that it is the recession and/or H1N1 that is causing bar sales to suffer. More [...]

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Your Day Bartender is more important than you think

Consistency. It is the one thing that all operators strive for, but a rare few can always do it. There are thousands of things you need to be consistent with, but the one that is often overlooked, is actually the easiest. It also provides a great reward if done right. It is a Day Bartender, [...]

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Ofiice parties scaling down

An interesting article about what is going to happen this upcoming holiday season for the hospitality industry. Only 62% of companies planning to hold a party, down 15% from last year. Delivering an awesome experience and and point of difference are now even more important than ever. Imagine if the numbers are lower next year? [...]

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The Million Dollar Beer Marketing Secret

Nobody ever talks about it, but when I tell you, you’ll get it. People drink beer in units. Yup, units. Not ounces, but units. When you go out for lunch and your going to have a beer lets say. You can order a bottle or a pint, a beer is a beer to consumers. If [...]

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