Part four in our series of the four types of beer drinkers, The Beer Activist. The Activist: Hates, absolutely hates the macro brands. Calls them “Yellow, fizzy, mass-produced beer that tastes like water”. They’ll drink water at a bar instead of a macro. They never miss an opportunity to tell anyone who will listen how [...]
The first in the series of four different types of beer consumers: The Beer Drinker. Note: This series will come across as stereotypical. I’m profiling. It’s not politically correct, I know. This isn’t a scientific study; it’s just my opinion from spending a lot of time talking beer with different beer consumers. The Drinker: Drinks [...]
Craft beer sales in the US and Canada are where the growth is; not only in sales growth, but volume too. Consumers will still buy their “regular” brand(s), but they also like to enjoy new things as well. Bars & restaurants are a great place to try a new brand; try something different. Two reasons: [...]
